Guangzhou Bag Exhibition Interview: Shanen Brand Tells the Transformation from Made in China to Design in China
In the warm atmosphere of Guangzhou Bag Exhibition, Wang Li, the founder of Shanen brand, accepted our interview and shared the brand's transformation from "Made in China" to "Design in China".
Wang Li first reviewed the origin of Shanen brand. As a company focusing on bag design and production, Shanen was founded ten years ago, with the initial goal of providing cost-effective bag products for domestic and foreign markets. (Custom Logo Crossbody Bags factory) Wang Li said that Shanen in the early days mainly relied on traditional manufacturing models, focusing on cost control and production efficiency. However, with the intensification of market competition and changes in consumer demand, simple manufacturing can no longer meet the requirements of the market.
"We realized that only through design can we really impress consumers." Wang Li said. So Shanen began to transform and gradually shifted its focus from manufacturing to design. The brand introduced a professional design team and began to pay attention to the appearance, function and user experience of the product. Wang Li emphasized that design is not only the beautification of appearance, but also a deep understanding of user needs and a keen grasp of market trends.
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In terms of design concept, Shanen brand adheres to the principle of "simple but not simple". Wang Li mentioned that every product of the brand has been repeatedly polished, striving to achieve perfection in details. Their design inspiration comes from the combination of traditional Chinese culture and modern life, and they strive to incorporate more cultural elements into the products, making it not only a bag, but also a manifestation of a lifestyle.
Wang Li also shared Shanen's development process in the international market. With the increase of brand influence, Shanen has gradually gone abroad, participated in international exhibitions, and communicated and cooperated with designers and brands around the world. In this process, Shanen not only demonstrated the strength of Chinese design, but also absorbed international advanced design concepts and technologies, further improving its own design level.
Speaking of the future development direction, Wang Li said that Shanen will continue to increase its investment in design and explore more innovative possibilities. (PU Vgean Crossbody Bags supplier)They plan to launch a series of products combined with environmentally friendly materials to respond to the trend of global sustainable development. At the same time, Shanen also hopes to further enhance the brand's international reputation through cooperation with more international brands.
At the end of the interview, Wang Li is full of confidence in the future of Chinese design. He believes that as more and more Chinese brands begin to pay attention to design, Made in China is transforming into Chinese design, which is not only an inevitable choice for brand development, but also an important way to enhance the country's soft power. The transformation of the Shanen brand is a microcosm of this trend.
Through this interview, we see the determination of a brand to continuously explore and innovate in the changing times. Shanen has not only established a good reputation in the luggage industry, but also contributed to the rise of Chinese design. In the future, we expect Shanen to continue to lead the industry trend and create more amazing works.